?\’ href=\’https://www.tiktok.com/music/Brujeria-7065879467335437102?refer=embed\’>b, Brujeria – b?
WHY WE LOVE THIS
Some clubs can get their huge press departments into action, others can command a full media team that would make studios jealous, but some have to go above and beyond. The clip is eight seconds long, but it says everything. It starts with a blaring salsa beat and we are off.
Star player Ismaila Sarr is being consoled under the caption, b getting relegated sad face,b and you are right there with him, with the fans, the emotion of everyone at the club.
But wait! There is no time to be sad. We cut to Sarr dancing in front of a green backdrop. The caption is \’winning more games next season, happy faceb . The whole thing is genius, it conveys every football feeling in under 10 seconds, and the icing is the cake being the caption of b press F to pay respects.b Meme recognise meme.
VELEZ SARSFIELD GETTINb BIZZY WITH IT
Diego Godin signing for Argentinian side Velez Sarsfield in June 2022 was a big coup for the team from the b b Liniers barrio of Buneos Aires. A contract is one thing, but getting the announcement video right is another.
Enter: Bizarrap, one of Latin Americab s biggest music stars, and of course, a big Velez fan.
Featuring Bizarrap playing a brand new track out of the speakers in his studio, the beat gets interrupted by a phonecall confirming Godin is arriving. b Coming? Confirmed? Uh, Ib m going crazy!b .
p2 B!Hola @bizarrap! pic.twitter.com/wILwIb1igL
b VC)lez Sarsfield (@Velez) June 21, 2022
WHY WE LOVE THIS
After winning the Copa Libertadores in 1994, Velez went on to beat Fabio Capellob s iconic Champions League winning AC Milan in the Intercontinental Cup final in Japan later that year.
But despite relative success, theyb re certainly not one of Argentinab s biggest clubs in terms of economics, and having a famous fan in Bizarrap to turn up the volume for the arrival of one of the most iconic centre halves of the last 15 years was a huge statement.
Itb s silly, fun, and an ingenious way to debut a new beat, too.
AS ROMA PUT THEIR GLOBAL REACH TO GOOD USE
For years, AS Roma have utilised big moments such as transfer reveals to highlight and raise awareness in the search for missing children all around the globe And, when Paolo Dybala signed in the summer of 2022, the contrast between him smiling with his new shirt on the left of the video, and the faces of missing youths on the right, communicated a genuinely powerful message.
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WHY WE LOVE THIS
AS Roma has flipped the traditional signing video on its head their Chief Strategy Officer Paul Rogers instigated the Missing Child campaign in 2019. The Serie A clubb s campaign has now helped find 12 missing children since it began, and last year striker Eldor Shomurodov revealed that b It is difficult to explain the happiness of having in some way contributed to the finding of one of these childrenb after his transfer announcement video helped locate a missing Polish girl. AS Romab s campaign shows how football has the power to genuinely change lives.
AL-ITTIHAD GO HIEROGLYPHIC PSYCHEDELIC
3D animated tigers roaming around what seems to be a heavily guarded palace close to the Pyramids of Giza? A strange and unnerving, somehow both ancient and modern, hanging television set showing football highlights?
A huge beat drop after the words b THIS IS THE FUTUREb taking us to the middle of a packed-out stadium? Al-Ittihadb s video announcement to mark the signing of Egyptian midfielder Tarek Hamed is a modern masterpiece. Project it onto the Louvre.
X(YY YYX1 pp#X5Y
(@ittihad) July 24, 2022
WHY WE LOVE THIS
You donb t see much animation in football generally, and when its as psychedelic and just plain weird as this is, it stands out from the crowd even more.
The animation is bizarre, a mash-up between Goldeneye on the N64 and actual hieroglyphics, and the music makes you anxious, excited, and then want to go and have a dance.
Tarek Hamed had played over 200 games for Zamalek prior to this move to Al-Ittihad, and announcing him as a pharoah is a pretty good way to be welcomed to a new club.
Editors\’ PicksInside Erik ten Hag\’s nine days of alchemyNicolas Pepe: Why it all went wrong for Arsenal\’s record signingWhat is wrong with Liverpool?The 22-23 Premier League home & away kit league table!All completed Premier League transfers in summer 2022
Source : goal.com
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